My relationship with creativity is fickle at best. But preconceived possibilities would ruin those amazing moments of inspiration. I strive for the feeling you get after stressful dead ends. That moment of accidental clarity is worth more than a thousand simple solutions. It's pure and honest creativity that speaks to me.
I always wrestle with thinking differently and coming up with unique solutions. I want to be inspiring. I want to be bold and new. I want to design in a way that makes people wish they thought of it first. These challenges don't come on the first try. They come with reworking your designs until you can't possibly part with any aspect of them. Those are the solutions worth fighting for.
This pushes my designs beyond the surface level. I try not to overthink my processes, but instead push myself to understand my goals and objectives of my pieces. I do this by absorbing critiques, researching fellow designers, and taking steps back. I want to fully consider multiply solutions and simply play with stuff. The solutions that work will be clear through multiple revisions and reworkings.
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